Graphic Design & Branding

The Brief

We had the brief from a start-up baker based in Nottingham, she has been baking and wanted to start selling her delicious cakes to people in Nottingham. We have the brief to create a set of brand guidelines, along with creating social media sets as well, for all her new social media pages, Facebook, Instagram and Pinterest. We also spent a lot of time supporting the client in generating a guide to managing her own social media.

Our Concepts.

As the client was unsure about what they wanted to see from their branding, we came up with three different types of design ideas for them, one which exhibited a lot of playfulness, another which evoked simplicity and the final one which was all graphic.

In the end, the client really enjoyed the playful logo, however, she did toy with the idea of the simplicity branding for a little while.